Event Progress Report 3

After doing some preliminary research, here are my insights about this project:

1. There is no Shakespeare in the Park "experience" on the web. It's currently very dry and mildly informative. There would be no incentive to go to their website beyond just finding out when an event is scheduled. I think this represents a big opportunity for me to inject some life into their presence on the web.

2. I didn't realize how old the program is. When I saw the event listed on the sheet, I thought it was a new event because I had never heard of a Shakespeare in the Park in SF. The New York one does a much better job of promotion. Given this, I think that it would be interesting to explore some promotional tactics that could tie into the web experience I will be creating. Ideally, the mini-site I create will boost traffic and translate into bigger audiences.

3. The events that take place in San Francisco are held in the Presidio. I am wondering if this is the best park for the performances to be held. Obviously, this cant be changed, but I'm just thinking out loud. What if the theater was more central like in New York? The Presidio is sort of out of the way for most people here. Basically what I'm getting at is that people can't just stumble upon it here like they can in New York. Perhaps there would be a way to set up little satellite performances that promoted the main event. Maybe they could be filmed and put up on Youtube, like mobile Shakespeare to generate publicity.